Meet our Founder & Principal Advisor
Dawn Mallyon is a seasoned trade show strategist and marketing consultant with over 20 years of experience helping businesses maximize their event investments. She has personally planned and executed hundreds of trade show marketing projects for B2B companies, from global multi-nationals to bootstrapped startups.
As the founder and principal advisor of Exhibitor Growth Strategies (EGS), Dawn brings deep expertise in trade show planning, exhibitor engagement, and ROI-driven event execution. Her work bridges marketing strategy consulting and marketing operations consulting, helping clients turn trade show activity into business growth.
Having completed all training for the Certified Trade Show Marketer (CTSM) program and with a successful track record as a marketing executive for multiple B2B SaaS companies, Dawn has helped countless organizations create high-impact, measurable trade show experiences that deliver real results.
Her approach blends strategic planning, audience engagement, and post-show performance analysis—ensuring every trade show becomes a platform for long-term success.
Why Work with EGS:
- Industry Expertise – Proven strategies that work across a range of industries
- Data-Driven Approach – Performance tracking and ongoing optimization
- End-to-End Support – From pre-show planning to post-show analytics
With deep experience in trade show consulting, event marketing, and scalable marketing operations, EGS provides the support and strategy companies need to make their trade show investment count. Whether you're new to exhibiting or looking to elevate your current event approach, EGS ensures you achieve measurable results.
WHAT PEOPLE SAY ABOUT FOUNDER, DAWN MALLYON
Highly Recommend
"We hired Dawn to bring fresh ideas to our marketing strategy, and she delivered beyond expectations. With her deep understanding of the entire marketing and sales lifecycle, Dawn provided strategic and tactical consulting that enabled us to pivot and expand our multi-channel marketing approach effectively. She was particularly instrumental in helping us develop a conference marketing strategy from scratch, bringing a wealth of experience and expertise that was critical for our success in this new area. I highly recommend Dawn to any organization looking to implement innovative and effective marketing and sales strategies to grow their business."
Enjoyed Working with Her
"In the interactions between my team and hers, I observed excellent domain expertise in tech marketing such as events (webinars and trade shows, for example), communications, and analyst relations. I enjoyed working with her a great deal."
Amazing!
"How anyone can handle so many events and tradeshows across the globe with such ease and confidence astounds me. When I first met Dawn and started working with her, I could not believe the scope of her responsibilities until I met her team. It became obvious that Dawn has the rare ability to choose and motivate the perfect team to take on large scale branding events. But don’t think that Dawn stays on the sidelines. Dawn is one who leads by example, rolling up her sleeves and taking on any and all challenges to make things happen! It’s her can do attitude that inspired my team to work harder for her."
Easy to Work With
"Dawn is very knowledgeable and has a wealth of experience in event and tradeshow planning and management. As well, she is very approachable and easy to work with. Dawn and her team assisted with the planning and execution of some very large events. I could rely on her team to fulfil their responsibilities and handle any issues which made my job easier and stress levels lower."
Executed Flawlessly
"Dawn was great to work with. She helped us organize a number of large international events and presence at tradeshows and she always ensured that we had an adequate level of support and that her team executed flawlessly. She built a team that was proactive, extremely dependable and efficient, and worked with other departments as a team."
Experience the best of Exhibitor Growth Strategies
"In my experience, Dawn always gets the job done and exceeds expectations. By effectively working with and managing her team, events were always very well coordinated and executed on-time, often under conditions and timelines that would make others curl up in a ball and cry."